Email marketing

1. Build a segmented list

Not all customers are the same, so why would you treat them alike via email? By segmenting your subscribers into more targeted specific groups, you can deliver messaging that speaks more directly to their concerns or where they are in your sales funnel.

2. Use personalization

Personalization takes segmentation to the next level. Creating email that are tailored exclusively for the individual recipient. Studies have shown that even something as simple as automatically inserting the subscribers name in the salutation of the email can increase open rates by 18%.

3. Make automation a must.

Without automation, you won’t see the famed results of email marketing to be honest. You’re missing out on revenue without automation. Automation supports you by:

• Increasing conversion rates
• Enhancing efficiency
• Allowing you to easily scale

Out of many benefits of marketing automation, you also get the advantage of having a lot of time to do other things that help your business grow.

4. Promotions aren’t everything

As the ultimate aim of email marketing is to grow your business, realise that promotions are not the heart of email marketing. The core of your email marketing must be to set up and nurture healthy relationships with your customers.

It will be these healthy relationships that will result in customers providing lifetime value and act as the driving force of your business’ growth.

5. Use stories

Use stories in as many emails as possible. It is always a good tip to use stories as often as possible because of two big reasons:

Stories build relationships

Stories build relationships with people. These stories make you relate to them and help them to see you as a person.

Stories help in building trust

Stories help them relate to you and they start to trust you because they see that you are like them as your situations in the story may be familiar to them and start to relate with you and trust you.

6. Use simple layout and copy

There are thousands of email templates out there, along with drag and drop tools to build your own. It can be really tempting to suffocate too much stuff into an email. The best emails have one clear message that it’s offering to the subscribers. The shorter and sweeter is the one more effective.

7. Clean your list

This means removing emails that haven’t been opened in a certain amount of time usually between 90 days and six months depending on your industry. Most marketers will send a re-engagement email to subscribers before they get removed. Those emails can actually work up to 25% of the time at getting subscribers to open your emails again.

Another reason for cleaning your emails can be economical. The cost of sending a marketing email can vary.

8. Make Engagement a Priority

To boost sales most marketers approach email marketing with a short term goal in mind. It is a normal thing to do; after all, the primary aim of your marketing email is to increase sales.

But actually it’s the opposite of what you should be doing. You should keep the goal of building a relationship with your subscribers as mentioned earlier.

Not only because they want to buy products from you but people join your email list because they want to know more about your business.

Keep in mind that engagement is the pillar to driving good returns from your email campaigns in the long run.

9. A/B Test Your Email Copy Frequently

One of the best ways to improve your email campaigns is regular split testing.

Testing more helps you to spot more patterns and the better you’ll be able to adjust your email strategy.

While doing A/B testing do not pay much attention to your view as your gut instinct can be surprisingly far off the mark when it comes to what will work in email marketing. So it’s extremely important to base your decisions on data rather than guesswork or perception.